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Should You Order Glossy Business Cards or Matte Business Cards?

30 Jul

Glossy Business Cards | Designing Your Business Cards

glossy business cards

If you are in the business world, then you understand the importance of having a high quality business card. When you are designing your business card, there are a few factors you should consider.

Some of the most common ones are:

- Paper stock (standard business cards or premium business cards)

- Business card design (should you have one professional designed or use the ready-made templates)

- Finish of the business card (glossy or non-glossy)

Glossy Business Cards | Benefits of Non-Glossy Business Card

This article we are going to discuss the benefits of having a non-glossy business card, as you can probably infer, this is my preferred type of finish.

Now don’t get me wrong, glossy business cards are a great way to stand out from the crowd. First, it looks expensive which is usually a great impression to give off. Next, it’s flashy and most of the time flashy is good so you can stand out from the crowd.

Glossy Business Cards | Downside of Glossy Business Cards

But, there is a downside of glossy business cards…you can’t write on it!

Here is the scenario….

I was recently at a networking event and met someone and we exchanged cards. He asked me to connect him with someone that I had a close working relationship with, I said sure no problem at all. So, I took out my pen to write on his card “Connect with Greg on possible webinar”.  So, now I knew exactly what I needed to do to follow up with him after the event was over.

Now, the next person I met, I wanted to write a few details about the services she offered because I felt it was a great fit for what we were working on in our project. So, I took out my pen and attempted to write on her card…but it was almost impossible!

Her card was high gloss and there was no empty space on the card at all to write a single word. So, needless to say I didn’t take any notes about her on the business card, instead I pulled out my notebook and wrote some notes.

Now, the fact that the notes about her are now in two different places, it will make it more inconvenient and greater possibility that I will forget to follow up and forget what we discussed, and guess what, I did forget. I was going through my cards and I know I followed up with the ones that I wrote notes on, but the rest I said I would go through my notes and match them up, but I never did, and I am sure I am not the only one.

Glossy Business Cards | Important Notes

As I mentioned before, glossy business cards do have many benefits, but if you do get a glossy card, try to just have it glossy on the front and non-glossy on the back, and leave a little space for someone to write notes on your card.

Also keep in mind, you should get a card that when someone writes on it they can see their writing. This means don’t get a black card with white writing.

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Choosing Glossy Business Cards for Greater Impact

20 Jul

Glossy Business Cards | Make a Great First Impression

Glossy Business Cards

Did you ever experience someone give you a glossy calling card? Most people would instantly be attracted to the shiny finish of the card with its vibrant colors. It is pretty obvious that glossy business cards can have a significant impact and can be a great conversation starter.

Did you notice when you give a prospective client a black and white business card with ordinary finish? They will simply give a glance and forget about you. Therefore, your business will only be part of the stack of other forgotten businesses that they are not interested with. But with a high quality business card, better yet a glossy business care, you can make a great first impression.

Glossy Business Cards | Stand Out from the Rest

If you are a business owner and you are passing out business cards to get some new clients, your business card is one of the most important things that you have, and you have to make sure you stand out from the rest. One of the easiest ways to be different from the crowd is with a unique business card. The best way is to have business cards that are uniquely interesting, durable, and truly worth keeping.

Glossy Business Cards | More Durable Than Standard Business Cards

Because glossy business cards are attractive, they can have an impact when you give them out. They offer an impact that regular cards cannot give. The glossy finish can be attributed to the UV gloss coating. This layer can give your business card that distinctive finish and shine. In addition, the good thing about the UV gloss finish is that it can help maintain the color of your business card. The coating can provide a protective layer that can help prevent fading unlike other ordinary calling cards. After someone puts your business card in their bag, purse, pocket or anything else, it can get beat up and look warn down. But with the glossy business cards, they are more durable and will last longer than a standard business card.

Glossy business cards are also sturdier because they are thicker. Most ordinary business cards only last for very short periods of time because they lack the thickness. With the right thickness, glossy business cards can last longer and are more resistant to moisture and dirt. Hence, you will make sure that your cards stay with your prospective clients for more time…and still look good.

Glossy Business Cards | Get the Glossy Finish

So, if you intend to invest money in creating your own professional design, don’t just get the ordinary finish. If you invest in bright images within your cards, use UV gloss coating to help maintain the quality of your business card. The extra fee you pay for a glossy finish is a small amount to preserve the quality of your cards. Having glossy business cards is now necessary for practical reasons.

Glossy business cards can be truly effective in giving you an impact with the people you meet. These cards can tell a lot about you and your business, boosting your appeal and credibility. In the end, by protecting your cards with that glossy finish, you ensure that you leave the impact you want to have.

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