Building Your Business By Expanding Your Network With Offline Strategies

6 Jul

Business Cards | Building Your Network


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When building a business you need to have a few different tactics, to ensure that your network grows. Building your network is all about you, so if you happen to be someone that is quite or shy, you need to build up an outgoing approach as building a business requires many different ways in getting to people to be part of your network.

When you are building a business you need to let people know that you are networking and tell people the kind of work that you are involved in. You can let people know by phone, person, and also by email. You could also set up an opt-in and opt-out option, so you can tell people about the projects that you are working on.

Business Cards | Build a Business Offline

Although the Internet can be a great way to build a business, building a business offline can also be useful as well. This allows you to give presentations of your business and engage in discussion of what it is you do, and help you to build solid business relationships.

You should attend live events, as there are many people there that could be in your interested field, you will be able to go up to people and exchange conversations with them on topics that are related to what you are doing. This also helps with confidence building when dealing with people, as talking with people face to face is the best way to discuss your business in more detail than online. You will be able to get your point across more effectively and answer any question straight away, as responding to emails may take some time and the potential client may lose interest, this way you hold their interest for longer.

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Go to conferences and seminars that are relevant to your business or that you are aware of and that there may be interested buyers. Going to conferences is a great way to build your network, as you can meet people face to face and discuss the type of business that you have. By creating that face to face exposure, you could potentially be meeting potential clients to team up with on your projects. This also ensure that people will hear what you have to say more so, than any other methods.

Have premium business cards ready and any other form of material that you need. Ensure that there is a logo and the business name is printed on them. Avoid being shy when dealing with business people at conference as you may miss an opportunity to exchange business cards with them, as giving people your information on a card is a great way to build up your network profile.

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You can also send out flyers of what your business is to the local community and get them interested in what you are doing. Hold your own conference and send out invitations to people and get them to come along, to hear what you have to say. This may be a bit expensive but it gets the word out. Like going to other conferences you are able to answer questions and give out as much or as little information as you need to promote your business.

6 Responses to “Building Your Business By Expanding Your Network With Offline Strategies”

  1. Gwyneth August 6, 2011 at 9:14 am #

    The reality is that the online networks give us a really effective tool for supporting our offline business networking activities.

  2. Kate Wilson August 13, 2011 at 11:46 pm #

    Yes they really do. I heard Google+ is coming around too.

  3. Tifanny Fane November 6, 2011 at 2:09 am #

    Live events are cool ways to meet prospective clients.

    • Henry Fisher December 4, 2011 at 3:38 am #

      True. I often hold live events for my clients.

  4. Terry Ryan November 12, 2011 at 9:17 pm #

    It is nice to meet clients in person. Conferences and seminars can gives us this opportunity.

    • Brian Richmond November 20, 2011 at 5:15 am #

      We still have to know our clients even though everybody seems to use social networking sites nowadays.

Leave a Reply to Gwyneth