A Standard Business Card or a Premium Business Card, Which One Do You Order?

18 Jul

Premium Business Cards | Standard or Premium Business Cards?

When you are ordering business cards you generally have to pick from two choices, standard business cards or premium business cards. Which one do you choose? Well, it depends on what impression you want to make, what your business is, what you plan to do with them as well as understanding your target market?

Premium Business Cards | What impression do you want to make?

Do you want to make an impression of a business or company that is high end, successful and mindful of their image? Of course you do!

When I ordered my own business cards for the first time, I just ordered whatever was cheaper, wow, what a mistake. What I got back were some very cheap looking and low quality business cards. These cards looked like I could have printed them on my home computer.

When I was at the networking event that I was supposed to be passing them out, I actually told people I ran out of cards because I was too embarrassed to pass them out!

Even though people say “Don’t judge a book by its cover”, unfortunately people do…all the time. People will also judge you by your business card and the quality of your business card.

Premium Business Cards | What type of business do you have?

If you are in the marketing, advertising or public relations field, you have no choice but to have a high quality business card. As someone in the field of marketing, advertising or public relations you should be stressing to your clients the importance of a premium business card, therefore, you should be the role model and the best advocate and sample for this great suggestion.

Premium Business Cards | What do you plan to do with these business cards?

Depending on where you are going and what you plan to do with these premium business cards may alter your decision on your purchase. If you are passing these out at a high end networking event then you should have premium business cards, high quality business cards. If you are posting them on a bulletin board at your local grocery store, then you may not need to spend the extra money for a premium business card.

Premium Business Cards | Who is your target market?

Understanding your target market is a great way to decide on if you want to purchase standard business cards or premium business cards. If your target market is CEOs of large corporations, then of course you would want to get premium business cards. If you own a lawn care business and your target market are home owners, then maybe you don’t need to have such a high end premium business card.

In summary, the decision on what type of business cards you should buy depends on a few factors, but the choice is ultimately up to you…just remember, many times you only have one chance to make a first impression, so it should be a great one!

Image source: SarahPerkinsDesign.com

7 Responses to “A Standard Business Card or a Premium Business Card, Which One Do You Order?”

  1. Gwyneth August 6, 2011 at 9:04 am #

    I wanted a premium business cards. When it comes to business this is important to me.

    • Kate Wilson August 13, 2011 at 11:35 pm #

      Yeah. I agree with that too. I have a collection of my own premium business cards :)

  2. Lawrence October 29, 2011 at 8:08 am #

    If these are the kind of business cards, I will be happy to collect them haha!

    • Brian Richmond November 20, 2011 at 5:05 am #

      These are definitely premium business cards.

  3. Tifanny Fane November 5, 2011 at 11:20 pm #

    What lovely business cards on the photo.

  4. Terry Ryan November 12, 2011 at 8:44 pm #

    Always premium for me! I don’t want to compromise design.

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